pepsi

20,000 FANS

6.2 MILLION IMPRESSIONS

$64 Million Earned

20,000 FANS 6.2 MILLION IMPRESSIONS $64 Million Earned

Partnership Benefits 

As the presenting partner of Guy’s Flavortown Tailgate 2024, Pepsi powered Big Game Weekend 2024’s most attended and most viral event! Renaming the festival which emphasized the theme that everything is "Better With Pepsi," with exciting onstage moments, vibrant experiential activations, and complimentary samples. The "Better With Pepsi" slogan was prominently integrated into the event logo and all communications, with additional visibility through signage throughout the Mainstage, beverage cups, menus, table tents, event scrim, bike racks, and more throughout the festival.

Program Highlights

  • Name in title partnership and logo lockup 

  • National press conference with Guy Fieri presented by Pepsi 

  • Pepsi Mainstage showcasing the brands new visual identity featuring: Dustin Lynch and Diplo 

  • Custom built 20x20 experiential activation - Featuring an immersive bar and Pepsi photo moment 

  • Pepsi culinary pairing various Pepsi SKU’s with over 30+ restaurant pop up’s, including Guy’s personal curated restaurants 

  • Custom content and social amplification from Guy Fieri

FANS

EARNED MEDIA IMPRESSIONS

EARNED PUBLICITY VALUE

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