Pepsi x
Guy’s Flavortown Tailgate
20,000 FANS
6.2 MILLION IMPRESSIONS
$64 Million Earned
20,000 FANS 6.2 MILLION IMPRESSIONS $64 Million Earned
Partnership Benefits
As the presenting partner of Guy’s Flavortown Tailgate 2024, Pepsi powered Big Game Weekend 2024’s most attended and most viral event! Renaming the festival which emphasized the theme that everything is "Better With Pepsi," with exciting onstage moments, vibrant experiential activations, and complimentary samples. The "Better With Pepsi" slogan was prominently integrated into the event logo and all communications, with additional visibility through signage throughout the Mainstage, beverage cups, menus, table tents, event scrim, bike racks, and more throughout the festival.
Program Highlights
Name in title partnership and logo lockup
National press conference with Guy Fieri presented by Pepsi
Pepsi Mainstage showcasing the brands new visual identity featuring: Dustin Lynch and Diplo
Custom built 20x20 experiential activation - Featuring an immersive bar and Pepsi photo moment
Pepsi culinary pairing various Pepsi SKU’s with over 30+ restaurant pop up’s, including Guy’s personal curated restaurants
Custom content and social amplification from Guy Fieri
