Key Partnership Callouts

• Captain Morgan was front and center for every aspect of the event from start to finish, including owning the events mainstage 

• A marquee piece of the Captain Morgan partnership is their Fan of The Year (FOTY) Program where one fan for every NFL team (32) is nominated and voted on to win that team’s FOTY Award. All of the FOTY’s were invited and transported to Sports Illustrated The Party for an exclusive preview hour before doors opened. During the preview hour, fans took their turns walking the red carpet with their guests to commemorate the prestigious fandom award, followed by a fun cocktail moment with the Captain Morgan Specialty Cocktail of the night; the Espresso Martini.

• Celebrities, influencers, and athletes alike walked the red carpet with Captain Morgan branding, allowing for prominent logo placement that ultimately made its way to dozens of press outlets and all across social media.  Attendees included: Kim Kardashian, Kendall Jenner, Elon Musk, Jeff Bezos, Alex Rodriguez, Justin Bieber, Hailey Bieber, Alix Earle, Guy Fieri, Dave Portnoy, Shaquille O’Neal, Brittany Mahomes, Dixie D’Amelio, Victor Cruz, Miles Teller, Olivia Culpo, Christian McCaffre

• All night long, the Captain Morgan interactive slot machine activation stood bright.

• SI The Party wouldn’t be complete without specialty cocktails integrated throughout the venue bars and menus, giving fans a taste of iconic Diageo brands like Captain Morgan, Casamigos, Ketel One, Crown Royal and more!

• The party was capped off with a special on-stage moment with NFL Legend Victor Cruz leading a Captain Morgan “Cheers!” moment to get the crowd hyped!