Jim Beam x
Kelce Jam

20,000 FANS

7.1 MILLION IMPRESSIONS

8.1 BILLION EARNED IMPRESSIONS

20,000 FANS 7.1 MILLION IMPRESSIONS 8.1 BILLION EARNED IMPRESSIONS

Partnership Benefits 

Jim Beam served as the presenting partner of Travis Kelce’s mega festival, Kelce Jam, one of 2024’s most viral festivals and Kansas Cities largest music festival of the year. Outside of renaming the event “Kelce Jam presented by Jim Beam,” the famed brand showcased a large-scale interactive activation reaching 20,000 consumers on-site and custom content + social amplification from Travis.

Program Highlights

  • Name in title partnership and logo lockup 

  • National press conference with Travis presented by Jim Beam 

  • Jim Beam Mainstage featuring: Lil Wayne, 2Chainz, and Diplo 

  • Custom built 50x50 experiential activation - Featuring Free BBQ, two dedicated bars, a Jim Beam branded photo moment, and yard games for fans to engage with!

  • Concessionaire integrations highlighted by four custom cocktails featuring different Jim Beam SKUs. 

  • Kelce Jam Drone Show presented by Jim Beam 

  • Custom content and social amplification from Travis Kelce 

  • Celebrity and artist gifting program

ATTENDEES

EARNED MEDIA IMPRESSIONS

SOCIAL IMPRESSIONS

2024

recap video

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