A bit about

Medium Rare

OUR three pillars

Live Events & Festivals

Operating at the intersection of Sports & Entertainment, we partner with iconic athletes, celebrities, and brands to build entertainment properties. An all-new live event model, we create and produce our own festivals in joint ownership with our celebrity partners.
Brand Activations

We create cultural moments with our brand partners that help them come to life via experiential and content driven activations - from conception to execution!
Talent Management

We guide the careers of incredible artists & athletes including Shaquille O’Neal aka DJ Diesel & Gordo.

JoE Silberzweig & Adam Richman

co-founders

Medium Rare was founded by entertainment entrepreneurs Joe Silberzweig & Adam Richman, who first met in 2013 producing global festivals across Live Nation, SFX, and LiveStyle. With a keen focus on creating and producing festivals in joint ownership with their celebrity partners, Joe & Adam pride themselves on building Medium Rare at the intersection of sports & entertainment.

Meet the team

Medium Rare is comprised of live event experts and entertainment industry veterans. We have come together under the mission of creating and producing the most innovative festivals in the country!