Medium Rare partnered with Guy Fieri to create Guy’s Flavortown Tailgate - One of America’s largest and most viral food & music festivals! Guy’s Flavortown Tailgate is a FREE event on Big Game Sunday for 15,000+ fans. Flavortown brings Guy Fieri’s iconic personality to life featuring Diners, Drive-Ins, and Dives restaurant pop ups, alongside Guy’s custom created culinary concepts, superstar musical performers, and tons of tailgate fun. 2023’s festival in Phoenix welcomed 10,000+ fans, 30+ mouth watering food vendors, and performances from Diplo & LoCash.

Guy’s Flavortown Tailgate returned to Big Game Weekend in Las Vegas on February 11, 2024. Flavortown welcomed 20,000 fans and featured 20+ Restaurant Pop Ups, a “Taste of Las Vegas,” custom created Guy Fieri concepts, and tons of tailgate fun. In addition to all the incredible grub and drinks, fans enjoyed musical performances from country music superstar Dustin Lynch and DIPLO.