Started in 2023, the ultimate music festival and Super Bowl Celebration experience for 20,000 fans brings Travis Kelce’s iconic personality to life. The largest annual festival in Kansas City, Kelce Jam is a city wide celebration featuring some of the biggest names in music, interactive brand activations and games, plus Travis Kelce hosting the entire event. Known for viral moments seen and heard around the world, highlights have included Kelce’s Lombardi luge in 2023 and Lombardi presentation alongside Patrick Mahomes in 2024.