Medium Rare created one of the largest livestream experiences of its time with SHAQ vs GRONK. The groundbreaking virtual event featured Shaquille O’Neal and Rob Gronkowski going head-to-head in unique challenges, alongside performances from Snoop Dogg, DaBaby, Steve Aoki, Diplo, and more.

Partnering with YouTube, Facebook, Twitch, TikTok, Twitter, and additional platforms, SHAQ vs GRONK attracted more than 9 million live viewers and generated over 543,000 comments, likes, and interactions throughout the livestream. Coined a “Party with a Purpose,” the event raised six figures for the NAACP and Boys & Girls Clubs of America while donating 1.25 million meals to Feeding America in partnership with DoorDash.